It's time to talk.

People are often surprised to find out that one of the most effective ways to increase access to and interest in college is simply to talk about it. Plus, students are usually genuinely interested to hear how successful neighbors and business owners got to where they are in life. So strike up a conversation. It’s a simple way to find out what kids are thinking about college, and what questions or concerns you might help them talk through. (But don’t worry about having all the answers — there are plenty of resources online, like this website, if you need help).